Illamasqua Coming to Sephora!!!!

At long last, the uber-artistic Brit beauty brand Illamasqua is making its way to U.S. shores via yours truly — Sephora! (Who else did ya think?) As expected, in-the-know beauty junkies across the nation obsessed with the brand knew it was just a matter of time before their pretty wishes would come true. Known for their night time makeup and dark, artistic persona (think 1920’s Berlin), Illamasqua is all about individuality and, as they say, “finding your alter ego.” Expect the unexpected with this makeup line: emerald polishes, beyond swoopy false lashes, plum-black lip shades, and stage-worthy eye makeup in vivid, dance club-worthy colors. Think of it as your ultimate nighttime makeup brand. Shop the entire line July 21st on Sephora.com, or at our new Times Square store on July 30. It’ll also be available in more stores come Fall. Want a sneak peek? Check out these gorgeous looks we’re featuring on their Brand Boutique on Sephora.com. SO gorgeous, right? I am totally rockin’ those emerald digits and baby blue lashes. Sigh. Can’t wait. - Joannie McIntyre
















Comments
140 Comments
omg I can’t wait! I was about to give in and buy it online but it’s soooo expensive o_O At least I get to test it out before I commit to buying
I have been waiting for this for quite sometime now since I heard a lot of buzz on you tube about this, I’m glad it’s coming it’s about time. I see that the products are well pigmented and very nice colors, I can’t wait I can’t wait. Thanks Pursebuzz for the info. love yah!
wow, this looks like something worthwhile! I am skeptical of new brands, but this one and the description have me intrigued.
that’s really great for all you in the states! illamasqua is a great brand, i have some of their products and i love them, i use them all the time
I can’t wait for it come to the states. I heard this brand is amazing. Gossmakeupartist on youtube did a haul/review on it.
Oh no way! I am sooooooooooo happy about this! OMG! I’m so very happy right now. I was going to order and just pay for the shipping. Yay!
omg i heard!!!! thats an amazing brand
In Sweden we don’t have Sephora, wish we hade… Love to promo picture and would love to try Illamasqua, well mayby I should do a little trip to England.
Woo! that’s awesome!
that eyeshadow on the model is such a pretty color!!! the lashes are little crazy but makeup is FUN and fun is fashion
the model looks absolutely great, cant wait, have heard so much about the brand
We are finally getting a Sephora here in Winnipeg!! I can’t wait to see this new line, I have been looking for some more dramatic make up colours… the ones I own don’t go on as nicely as I would like them to…
Sirens collection here I come!!!!
YAY!!! I’ve been hearing so much great stuff about this brand.
How exciting!!
I can’t wait!
im so excited to finally see all those beautiful matte colors in person! (well, i guess that won’t be until the fall, but at least it’s happening SOON!!)
YAY! I cannot wait for this to come to Sephora! Richie always talks about this brand and I wanted to buy it, but I hate buying makeup online.
am jumping for joy right now!
YAY!
I love that promo pic!
I’m soooo excited for this launch! Too bad they’re gonna start in NYC! Give SoCal some love too!
aaah, i can’t wait!!
I always make my purchases above $60 just to get free standard shipping lol
Wow, only around since October and already making its way into Sephora, I think that says a lot..
yeah, definitely, thats like a baby getting famous =P
ooh im so excited! i need to check it out now!
so excited!!
I was just looking at their UK website lamenting at how expensive shipping to the US was!!
can’t wait!
They’re lipglosses look so fabulous!
Gasp! Yes, I have just barely managed to resist ordering online as I didn’t want to pay for the shipping unless I was doing a big order to make it worth it, but I also didn’t want to order a bunch until I could try out the quality for myself. Catch 22. I am so excited. I can’t believe I have to wait till fall for it to come to my Sephora.
I’m dying to try the foundation and nail polishes.
I saw a makeup tutorial with a girl using it and that was the first time I had heard about it.
that blue looks amazing! i def will have to try it !
That’s what I think too. I would be scared to wear this makeup out in public.
im so excited!!! this brand has started popping up all over youtube, and it sounded interesting so i checked out the website. oh my God, if i wasnt already excited about this brand, the website sealed the deal. the way they pitch their idea for the brand, and that they give tutorials on how to use their product, they just really accomplished making a website that would really sell the brand. the products look amazing and i cant wait to get my hands on them!
same!!!
haha, hook me up when you find someone
AHHHH I CANNOT WAITT!
I’m sure my beauty insider card is going to be loaded after this launch lol
omg! lashes look so extraordinaary!
i am very excited!
I am so loving all their products. I hope they make it to Chicago’s Sephora.
the eyelashes are awesome!! so pretty
the lashes are my favorite part =)
I never heard of the brand before today
I looked them up and they are amazing!
Looking forward to this Sephora launch!
WOW! I cannot wait to see the line in person…super-excited!
me too, i really didnt want to go by online swatches, i need to see if this stuff is worth it in person!
WOW! It’s all I can say! I WANT WANT WANT all of this line and the brushes look fantastic! I hope they carry this at my Sephora.
I am SO GLAD to hear this. I just couldn’t fathom buying it in British Sterling, b/c it would have been too much plus shipping. But now that it’s at Sephora I will be indulging all my whims. I’ve been looking at this for months on their website. CAN”T WAIT!!!!
WOW!!!! I want it really bad. The photo is so OTT yet so elegant!!!
OMG i cant wait!!! love the brand, and love that i can now purchase it myself from sephora instead of having people send it over to me. ha. thanks for the good news!!
Hmmm. Not convinced by this brand. I looked at their website but I wasn’t really that impressed.
really? hmm. crazy, man everyones going gaga over this stuff!
i’ve never heard of this product. but it looks totally yum. cant wait to try it
check out their website, you’ll be waiting at the door just like the rest of us the day it debuts!
Finally, after all the raves
wow, thanks a lot Sephora haha… lol…. just one more reason to spend tons of money there… Sephora will truly be my undoing!
haha, i know, right!
Luv the red lipstick.
I love the blues.. they are addicting!
oh i know, they have so many sexy shades too, like dance, intense, and melodrama!
Oh goodness, I can’t wait to find a sephora with these products. I’m way too excited about this.
i cant wait i cant wait!!!! too bad it takes them longer to come in cali!
LOL, I know what you mean! I’m doomed!
OMG OMG OMG OMG OMG OMG OMG OMG OMG!!!!!!!!!!!!! *faints! *regains consciousness. *realizes it was not a dream! *OMG! I have been drooling over every last thing on their website for so long - but they do not ship certain colors to the states for some reason (and they are always the colors I want!), the shipping costs, the exchange rate, etc., has kept me from ordering. I’m so happy! I hope SO MUCH they have those AMAZING pick-your-own-colors e/s quads! They are priced so right and the colors are amazing (if they aren’t sold out!). And those super pigmented lip glosses in the tube, OMG! I NEED to be at Sephora the day Illamasqua debuts. NEED! This may become my new favorite line. I am going to jump up and down with YAY!!! after I post this!
ugh i know! everything good is always sold out, and what isnt they wont ship over here, but now none of that matters! except, they dont have a sephora at my local mall (%$#@!&%#!! wtff!) i have to drive like an hour away =(
omg so excited:)
ooooh…i can’t wait to try illamasqua after checking out all the reviews!
i love it when sephora gets new brands…an “excuse” to go in there and..u know what
thats exactly what i was thinking hehe
hahaha agreed!
me too im so excited!
omgg go to the website, you will fall in love if you love make up!!
me too!!!
on their website, it seems much more expensive than mac.. =( but it looks like really nice stuff.
aw thats kind of disapointing that its much more expensive :(, ive been watching tutorial videos since PB posted this and im really interested in some of the stuffies. i will probably buy it anyways im getting a job soon yayyy
on their website, it seems much more expensive than mac.. =( grrrr. i heard its quality stuff though!
yeah, i believe its more expensive than mac!
The colors seem highly pigmented and seems like it would be most appropriate as stage makeup/night. I wouldn’t mind trying it. Wonder if a sample will be available to sephora beauty insiders!!!
omfg omfg ahhhh!!! i cannot wait!!! they have soo many colors, so many that i want! the site is always sold out of what i want and most of the ones i really want theyll only sell within UK! they have some pretty funky names like creep, maybe?, and gimp. i really want the lashes 13, 16, 17, and 19, and daemon, dance, and involve, all of which are EU only! i am a false lash FIEND, too so this brand is perfect for me! ommgg im so excited! except, there isnt a sephora at my local mall =( i have to go like, 35-40 minutes to philly, or an hour the other way to a freakishly huge like four story 2 or 3 building mall. damn the suburbs!
it this similar to makeup forever? love the lashes!
I heard so much about this brand before, can’t wait to try them out!
this is very exciting! hoping it not too out of budget!
OoO im excited i wanna try the polishes hehe
Oh my gosh, this definitely sounds like my kind of make up! I’m soo excited, especially for the nail polishes! I’m always wanted a really nice dark green, all I can ever find is really light greens!
Wow, I’m so excited to try this brand! Their stuff looks very pigmented and should be great for club nights!
Cant wait!
yay im excited! hope it comes to canadian sephoras too
Wow I heard about them from pixiwoo on youtube. They love their products! Yay for Sephora!
I am so excited about this coming out in Sephora!!! Now I have to really look at the collection to add items to my wish list!
I CAN’T WAIT!!!
i cant wait it looks amazing
I have been wanting to try this brand since last November!!!! I can’t wait. I think I will have to drive the 56 miles to the Tampa Sephora to see them in person when they arrive. Oooohhhh!
i am so loving the red lip…bet this line is going to be amazing:)
hadn’t heard of it, but excited to be amazed by something new
another guru was talking about this….im so excited!!!!! i went to the website and they have beautiful makeup art up and their products seem so nice….so excited :]
it’s a British cosmetics line.
it does look like a gorgeous brand of makeup.
i’m excited! i’ve heard so much stuff about this brand!
yay
im so dissapointed i dont think i saw this at my new sephora
i am beyond sad about it lol i just reallly wanted to try something out form the line
i love 1920’s looks, and this one has a modern flair its beautiful, ill have to take a train to nyc and check this line out.
heey,
does anyone know if this is coming to the sephora stores in canada too???