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Exclusive Urban Decay Alice in Wonderland Palette Shadow Swatches

January 8, 2010 by admin  
Filed under Swatches, U-Z, Urban Decay

Pursebuzz.com was super fortunate to be chosen as one of the few to unveil the new Urban Decay Alice in Wonderland shadow Palette. I had to drop everything I was doing to post this because IT IS that exciting!!! I will be doing a video review too but I just wanted to post up the latest 411 just like I promised :)

Review coming soon…

Are you getting it?

Released on UrbanDecay.com first on Friday, Jan 15 2010. The palette will trickle to the other stores at a later time. It will be available at Sephora, Macy’s, Ulta, and Urbandecay.com also available on their corresponding website.

Price :$52

Recommendation: Don’t wait to get this because it will sell out like every other Book of Shadows from Urbandecay

Shadow swatches are in the exact order as they appear in the palette

Potential Dupe Breakdown list

  • Oraculum|Baked
  • Queen| Last Call
  • Curiouser|‘Grifter
  • midnight tea party|midnight cowboy rides again
  • Absolem |Homegrown
  • drink me, eat me |sell out
  • mad hatter| twice baked

I heard that there might be a lot from the ammo palette. I don’t like that palette but the only one I have seen was really old so it might have been oily and cakey.. so if you have Ammo and love it let me know ;)

Please feel free to repost but remember to link back :)

disclaimer: This sample was sent by pr for consideration. As always pursebuzz.com reviews are honest and remember I do this for you guys my #1 priority !!!


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  • Comments

    231 Comments

    • At 2010.01.09 15:56, chibu74 said:

      OMG….its GORGEOUS…gotta buy this one

      • At 2010.01.09 16:00, Haley said:

        I can’t wait to pick this palatte up, it is so cute and adorable. Plus, it has amazing colors lol. And the eyeliners and mini primer potion are just a plus!

        • At 2010.01.09 16:30, L0veKorea said:

          I lovee this palette its so pretty~~!

          • At 2010.01.09 16:31, Starlight said:

            It sure would be nice to know when Sephora or Ulta will have the shadow box. This is going to be my Happy Birthday to me present.

            • At 2010.01.09 16:35, Lorna said:

              on the second picture of the post, is that a fragrance they are also releasing or does that come with the book of shadows?

              • At 2010.01.09 16:39, Marte said:

                Lovely! :)

                • At 2010.01.09 17:04, Mays said:

                  =D I want iiiit

                  • At 2010.01.09 17:39, Sue said:

                    pretty…..

                    • At 2010.01.09 18:20, Gabe said:

                      omg…. my bday is jan. 20th and this is a MUST! Alice In Wonderland is by far my favorite Disney movie and I have to get this! along w/ those mac lipgelee’s you reviewed! I can’t wait!!!!!

                      • At 2010.01.09 18:52, allison said:

                        AMAZINg

                        • At 2010.01.09 19:12, Jimena said:

                          It is beyond awesomeness~!

                          • At 2010.01.09 19:30, Janice said:

                            I will be getting this one when it comes out in Sephora. Not only talking about the theme, but the packaging of this book of shadow is better than the volume 2 imo. The colors looks lovely. I do wish that they didn’t have so much repeats from the second book of shadow though :(.

                            • At 2010.01.09 20:10, minh said:

                              i’m so gonna get this. its gorgeous. i wouldn’t even know of this product if i didnt see your review. thank you so muchhh

                              • At 2010.01.09 20:42, kyryn46 said:

                                This is sooo cool!
                                I love the colours they are so vibrant :)

                                • At 2010.01.09 21:35, Paulina said:

                                  The variety of colors is amazing, I feel like this is the best box of shadows they’ve put out so far.

                                  • At 2010.01.09 21:46, CathRose said:

                                    I LOVE IT!!1 its so expensive though i dont know if ill be getting this

                                    • At 2010.01.09 21:58, Kim Cao said:

                                      I love this palettteee!!!

                                      • At 2010.01.09 22:10, Sparkleandsmile16 said:

                                        This palette is gorgeous! The only thing I have from UD so far is the BOS 2 so between that and this palette I won’t need to buy any of their shadows for a while. :) The colors look so pigmented and pretty!!! I love how it comes with that blue liner instead of bourbon like BOS 2. For people who are saying it’s expensive, it is only $4 more, so that’s not too much more. Is it even more limited edition than the normal BOS?

                                        • At 2010.01.09 23:22, Hannah Black said:

                                          I can’t wait!!! It’s so cute, I’m going to start saving up for it right now!!!

                                          • At 2010.01.09 23:49, grace said:

                                            honestly LOVEEEE urban decay shadows! IMO, they’re better quality than both mac and nars! love the creaminess<3 :)

                                            • At 2010.01.10 00:56, Lisa said:

                                              Thank you so much for the swatches! Lovely colors!

                                              • At 2010.01.10 01:05, Pau said:

                                                WOW!!!!!!!!!!!!!!!!!
                                                i just cant stop loving that movie!!!!
                                                it makes me go back to my 5years old birthday and saw the movie for 1º time…
                                                by now all i want is to take a look at tim burton’s version…
                                                and now
                                                we HAVE THE MAKE UP!!!!!!!!!!!!!!!
                                                what a great thing!!!!

                                                • At 2010.01.10 01:17, jaida said:

                                                  omg i want this so bad! i have never gotten one of the urban decay palletes’s and i wanna try once, i just saw kandeejohnson show her alice in wonderland pallete on youtube, it looks awesome your so lucky

                                                  • At 2010.01.10 01:30, Karla said:

                                                    Those colors are so pretty, I want it!

                                                    • At 2010.01.10 02:02, Laura said:

                                                      Looks like Muchness is X. Still not sure I want this, but probably will end up getting it because I love Alice in Wonderland

                                                      • At 2010.01.10 02:15, Mandy said:

                                                        The colors are gorgeous! but the packaging is sooo bulky..!

                                                        • At 2010.01.10 02:19, BitterSweet said:

                                                          I’m still wondering if I want to get this I think the idea is so cool and I love the alice theme but still on the fence about the price.

                                                          • At 2010.01.10 02:46, Yesenia R said:

                                                            Love it! I just hope this will be still available on the 22nd! Hope it doesnt sell out. =) I love it!

                                                            • At 2010.01.10 03:09, Sara D said:

                                                              awesome palette :D i love the colours :)

                                                              • At 2010.01.10 04:12, marivel said:

                                                                pretty! kinda pricy =/

                                                                • At 2010.01.10 05:19, Brittney said:

                                                                  According to Kandee Johnsons youtube it’s white chocolate sauce

                                                                  • At 2010.01.10 05:19, Brittney said:

                                                                    According to Kandee Johnsons youtube the bottle is white chocolate sauce

                                                                    • At 2010.01.11 13:53, Lydia Sirena said:

                                                                      Looks like a little bottle of Chambord to me. ;)

                                                                      • At 2010.01.17 23:22, Ani_BEE said:

                                                                        Saw that ;) they should dose something else with the bottles in the UD like. Heck a of bottle of cinnamon heart body powder is in order. :)
                                                                        Already sold out in 2 days from the UD sites. :o But I was going to have to wait still it was sold on Sephora.com since I’m in Canada anyway. Ebay sales are at $150+ >_<

                                                                      • At 2010.01.10 06:24, Dana said:

                                                                        Oooooh Underland and Alice!

                                                                        • At 2010.01.10 10:40, styletopia said:

                                                                          very pretty

                                                                          • At 2010.01.10 10:56, kellybean6904 said:

                                                                            the colors in this are soooo pretty…i want this badly!

                                                                            • At 2010.01.10 12:17, Georgie said:

                                                                              Omg, absolutely amazing, thank you so much for the swatches Pursebuzz!
                                                                              xoxo

                                                                              • At 2010.01.10 13:35, Hannah said:

                                                                                Do you know when this comes out in the UK?
                                                                                And which one do you prefer…this one or Book Of Shadows II?

                                                                                • At 2010.01.10 15:31, JennXOXO said:

                                                                                  Wow all of the colors are gorgeous! Thanks for the swatches! I definitely want to get this.

                                                                                  • At 2010.01.10 16:00, Alacransilla said:

                                                                                    this shades are perfect for everyone…they will b having a huge blow-out sale I think i’ll see how much this will go for….hope they have it on their sale ;)

                                                                                    • At 2010.01.10 17:21, heart.PRINT said:

                                                                                      I wish Urban Decay would include some matte shades for once.
                                                                                      LOL.
                                                                                      But gorgeous colors, nonetheless.

                                                                                      • At 2010.01.10 17:43, runwaydolllll said:

                                                                                        Major droolingggg… *lol*
                                                                                        Thanks for the swatches, Elesa! Must have this palette!!! ^^

                                                                                        • At 2010.01.10 19:35, KTJ said:

                                                                                          these colors r so pretty! thx for the swatches =]
                                                                                          how much do u think this would cost?

                                                                                          • At 2010.01.10 19:44, alicia said:

                                                                                            If you look on the back insert that comes with it that says like the ingredients and such it has a list of the shadow duplicates. They are just older colors renamed. Still its a great love.
                                                                                            underland-flash
                                                                                            alice-painkiller(show pony palette)
                                                                                            oraculum-baked
                                                                                            queen-last call
                                                                                            Chessur-chopper
                                                                                            White Rabbit-Polyester Bride
                                                                                            Wonderland-maui wowie
                                                                                            Curiouser-Grifter
                                                                                            Muchness-X
                                                                                            Mushroom-Mushroom(Book of shadows 2)
                                                                                            Midnight Tea Pary- Midnight cowboy
                                                                                            Vorpal- S&M
                                                                                            Absolem-home grown(book of shadows 2)
                                                                                            Drink Me, Eat Me- Sin
                                                                                            Mad Hatter- Twice Baked
                                                                                            Jabberwocky- Oil Slick

                                                                                            • At 2010.01.10 20:06, priscillaXD said:

                                                                                              oh no fair =C
                                                                                              but nonetheless i must get this =D

                                                                                              • At 2010.01.10 20:51, meve said:

                                                                                                I already have the book of shadow vol. 1 & 2. and to be honest these palette is to similar to the other one I think I’m going to pass on this one. Also I would love for urben decay to come out with a palette filled with matte color. Still great buy if you don’t already owed book of shadow.

                                                                                                • At 2010.01.10 20:52, meve said:

                                                                                                  The package is GREAT as always but not tempting enough!!

                                                                                                  • At 2010.01.10 21:11, Jillian said:

                                                                                                    aww i want this so badly but I have the ammo palette and almost half of this shadows from this palette come from that one =/

                                                                                                    • At 2010.01.11 00:09, Denise said:

                                                                                                      I really want to get this palette just for the packaging, is that wrong?

                                                                                                      • At 2010.01.11 00:48, Kiki said:

                                                                                                        The colors are so beautiful! I can’t wait to get it but does anyone know you get the the eat me Pill with mints and the little bottle like Kandeejohnson got? Or is it only for the people who got the sneak peek?

                                                                                                        Thanks for answering!

                                                                                                        • At 2010.01.11 01:24, Kim said:

                                                                                                          I didn’t have a ton of interest in this until I saw your video. The colors look gorgeous!

                                                                                                          • At 2010.01.11 01:37, Jane said:

                                                                                                            wow the colours are gorgeous! and the mushrooms are cute!

                                                                                                            • At 2010.01.11 02:10, dama said:

                                                                                                              OMG what a beautifull colors i hope to be able to buy it you are so luky,,thanks(… E… )4 all your vid and tips

                                                                                                              • At 2010.01.11 02:45, ljahowson said:

                                                                                                                Urban Decay definitely have their own style for presenting shadows! love the names for them too :)

                                                                                                                • At 2010.01.11 04:43, Bekah H. said:

                                                                                                                  I HAVE to get this! EEEEEE!!!! I LOVE Alice in Wonderland! I got to play Alice in a ballet performance of Through the Looking Glass once! The colors are so great in this palette!

                                                                                                                  • At 2010.01.11 05:46, Bonnie said:

                                                                                                                    So exciting! I just knew you would be one of the first to try this palette. :-) I love that it has plenty of neutrals for lovely day looks, but then has a bunch of bright, electric colors for when you want to have some fun! I love that they even did that with the two liners, a nice black basic and a fun blue! (usually you see either just fun, bright liners or two basics, like black/brown) Yay! :-)

                                                                                                                    • At 2010.01.11 05:48, missaquaholic said:

                                                                                                                      its so pretty but hmm if its like the ammo then theres no pt for me to get it :(

                                                                                                                      • At 2010.01.11 08:00, sindy said:

                                                                                                                        the more i look at it, the more i want it!!

                                                                                                                        • At 2010.01.11 11:14, Ms. Liz said:

                                                                                                                          I have a couple of the urban decay palettes but none of the book of shadows. This is a MUST HAVE for me! I can’t wait!

                                                                                                                          • At 2010.01.11 13:58, Lydia Sirena said:

                                                                                                                            I can’t wait to get this or the new stardust shadows!

                                                                                                                            Also, I really like my Ammo Box. I use Polyester Bride and Sin in place of the matte white highlight and matte nude shade that came with my Smoke Out kit.

                                                                                                                            • At 2010.01.11 14:26, AnonymousE said:

                                                                                                                              Clearly.. you have no background in marketing or business..

                                                                                                                              • At 2010.01.11 15:22, xoxodollz said:

                                                                                                                                Isn’t it! I have both of the Book of Shadows, and most of the colours in this palette is found in the Book of Shadows. I’m so tempted to buy it because of the packaging.

                                                                                                                                • At 2010.01.11 19:55, liz s said:

                                                                                                                                  very pretty! thanks for sharing!

                                                                                                                                  • At 2010.01.11 20:26, muzicluver101 said:

                                                                                                                                    this looks amazing. so exicted for it.

                                                                                                                                    • At 2010.01.11 21:41, mblacks2 said:

                                                                                                                                      All of you who think the price tag is so expensive need to look at what all you are getting. 16 very large eyeshadows with more than enough shadow, which would cost a lot if purchased individually; two almost full size 24/7 eyeliners, which would cost almost 17 each; and a trave primer potion. And beautiful packaging. I mean I think it is a real steal even at $52. Thanks for the list of duplicate colors. I don’t have most of them so I will be purchasing!

                                                                                                                                      • At 2010.01.11 22:48, taylor said:

                                                                                                                                        a bit pricey for me……………

                                                                                                                                        • At 2010.01.11 23:07, Rachael Billington said:

                                                                                                                                          I really want it, But i live in Ireland and they don’t deliver over here!
                                                                                                                                          How much is this by the way? you never said,
                                                                                                                                          I’d really love to buy it :) Maybe in the future!

                                                                                                                                          • At 2010.01.12 01:46, Kat said:

                                                                                                                                            i am so in love with this palate, i have to remind my boyfriend that my bday is coming up! :-D

                                                                                                                                            • At 2010.01.12 04:15, Michelle said:

                                                                                                                                              I am quite tempted, but I don’t know if I will buy it. I might like to get it for someone else as a gift though!

                                                                                                                                              • At 2010.01.12 05:25, Alyx said:

                                                                                                                                                Oops guess I should have left the comment about not getting it here lol. Oh well, It is a real pity that they arent all new colors. I have a ton of shadow (not that there is ever enough) but I really don’t want the exact same colors I already have and rarely use. Boooo :( I love Alice though, breaks my makeup heart

                                                                                                                                                • At 2010.01.12 06:27, herophelia said:

                                                                                                                                                  this is such brilliant marketing on their part. every time i come online i find myself coming back to your sit eand to other sites and just… staring at this. they’ve got so much chatter going on about this thing, it’s insane.

                                                                                                                                                  • At 2010.01.12 11:01, Elise B said:

                                                                                                                                                    Love it! Got to have it! Peace *E

                                                                                                                                                    • At 2010.01.12 14:05, Otilia said:

                                                                                                                                                      wow they look so preety i really want this

                                                                                                                                                      • At 2010.01.12 15:16, Marieke said:

                                                                                                                                                        I really love this palette!!

                                                                                                                                                        maybe because it has to do with Alice in Wonderland which I love!!

                                                                                                                                                        xx marieke

                                                                                                                                                        • [...] Exclusive Urban Decay Alice in Wonderland Palette Shadow Swatches ▶ No Responses /* 0) { jQuery(’#comments’).show(”, change_location()); jQuery(’#showcomments a .closed’).css(’display’, ‘none’); jQuery(’#showcomments a .open’).css(’display’, ‘inline’); return true; } else { jQuery(’#comments’).hide(”); jQuery(’#showcomments a .closed’).css(’display’, ‘inline’); jQuery(’#showcomments a .open’).css(’display’, ‘none’); return false; } } jQuery(’#showcomments a’).click(function(){ if(jQuery(’#comments’).css(’display’) == ‘none’) { self.location.href = ‘#comments’; check_location(); } else { check_location(’hide’); } }); function change_location() { self.location.href = ‘#comments’; } }); /* ]]> */ Click here to cancel reply. [...]

                                                                                                                                                          • At 2010.01.13 15:11, Emily said:

                                                                                                                                                            I like Chessur the best :) I think I’m going to skip on this though, just because it’s so expensive :(

                                                                                                                                                            • At 2010.01.13 18:22, cinthya said:

                                                                                                                                                              I’d like that UD made palettes without repeating the e/s colors, but doesn’t matter I still going to buy it,lol.

                                                                                                                                                              • [...] Here’s a linnk to pursebuzz’s blog for some swatches and pictures of the palette. http://www.pursebuzz.com/2010/01/exclusive-urban-decay-alice-in-wonderland-palette-shadow-swatches/ It isn’t released for us mere mortals until the 15th (FRIDAYYYY), but I’m REALLY [...]

                                                                                                                                                                • At 2010.01.14 12:49, lisauk said:

                                                                                                                                                                  Hi folks.
                                                                                                                                                                  If anyone in the uk is after one then please message me, i am ordering some and having them redelivered.
                                                                                                                                                                  lisaleicester@yahoo.co.uk

                                                                                                                                                                  :)

                                                                                                                                                                  • At 2010.01.14 18:56, LALUNA said:

                                                                                                                                                                    i love this palette even tho i wouldnt be able to pronounce a lot of the shadows XD

                                                                                                                                                                    • At 2010.01.14 19:29, frankenwolf said:

                                                                                                                                                                      =/ awh. what a rip off… most of those colours are in the book of shadows 2… i duno if i wana spend so much… but i really want it.. >=[

                                                                                                                                                                      • At 2010.01.15 01:49, Lanie said:

                                                                                                                                                                        I love this palette! I just made an order at the Urban Decay website. I’m so excited to get it! I’m just lucky that I have relatives in the US to have this sent to me because I live in the Philippines and there is no Urban Decay here.

                                                                                                                                                                        • At 2010.01.15 02:28, Alex said:

                                                                                                                                                                          I love, love, love this palette. The design; the cute names; the book cover; the colors (duh, I know - they’re bestsellers for a reason). I SO wish I had the money right now! I don’t think I can justify $52 on make-up at the moment, but this is a very cool product.

                                                                                                                                                                          Thanks for sharing. :)

                                                                                                                                                                          • At 2010.01.15 03:19, Jani said:

                                                                                                                                                                            I just ordered the pallet for myself. I was really considering it, but after seeing this post I know I needed to. The colors are so pigmented. It may be $52 but you’re getting 16 eyeshadows, primer & two eyeliners. You just can’t go wrong with that.

                                                                                                                                                                            • At 2010.01.15 13:43, Did You Get Yours? - MakeupTalk said:

                                                                                                                                                                              [...] that she heard that alot of these are from the Ammo Palette but she wasn’t sure. More info on that here. I’d read the comments because many are posting potential UD dupes or what they believe they are. [...]

                                                                                                                                                                              • At 2010.01.15 19:20, Karen said:

                                                                                                                                                                                I agree. I have both BOS 2 AND Ammo palette. I counted that I have 10 shades already from the Alice in wonderland book.

                                                                                                                                                                                Ammo palette: Last call, Chopper, Polyester Bride, Mau wowie,Sin and Oilslick

                                                                                                                                                                                BOS 2: Mushroom, MCRA, Homegrown and twiced baked.

                                                                                                                                                                                I think I am going to skip the alice book. :(

                                                                                                                                                                              • At 2010.01.15 19:59, babicsek said:

                                                                                                                                                                                it is so damn unfair that urban decay is not aviable here in hungary,and you can’t even order from their site…

                                                                                                                                                                                • At 2010.01.16 11:41, Thayná said:

                                                                                                                                                                                  Perfect !

                                                                                                                                                                                  • At 2010.01.16 12:05, tayna said:

                                                                                                                                                                                    NOSSAA Q LINDA ESSA MAKES / MUITO PERFEITAS / MAS SÃO VENDIDAS NO BRASIL ???/ ESPERO Q SIM . AMEI LINDAS NOSSA ; ESSE FILME DA ALICE TA FASENDO SUSSESO

                                                                                                                                                                                    • [...] têm nomes de personagens e outros detalhes da história, suas cores são bem cintilantes. O blog Pursebuzz.com mostrous os swatches [...]

                                                                                                                                                                                      • At 2010.01.19 21:09, Fernanda cabral said:

                                                                                                                                                                                        Nossa muito perfeita bem q podia faser uma promoção e ñ esqucer de miim q deua idéia auhsauhsauhs
                                                                                                                                                                                        bjos ♥
                                                                                                                                                                                        bY;Brasiil

                                                                                                                                                                                        • At 2010.01.20 17:32, sweetcherry4337 said:

                                                                                                                                                                                          I love the this palette………….

                                                                                                                                                                                          • At 2010.01.27 14:21, Karen said:

                                                                                                                                                                                            OMGOMGOMG ITS AT SEPHORA TODAY *want want want*

                                                                                                                                                                                            • At 2010.02.04 08:54, imisshome said:

                                                                                                                                                                                              i got mine today!!! i love it!!!

                                                                                                                                                                                              • At 2010.02.25 15:32, Elizabeth Banta said:

                                                                                                                                                                                                Is this going to ever come back?? I keep getting “We don’t have any idea ma’am..” from the girls @ Sephora & ULTA. UGH, I’m so mad at myself for not getting this weeks ago! :*(

                                                                                                                                                                                                • At 2010.02.25 15:36, Elizabeth Banta said:

                                                                                                                                                                                                  Do you think this is going to ever come back?? The moving is debuting in just a few days from now, so I’m beyond worried now! I’m SO mad at myself for not buying this WEEKS ago when I had the chance. :*(

                                                                                                                                                                                                  • At 2010.02.25 18:09, Sherri said:

                                                                                                                                                                                                    I really want to get this especially after I saw your YouTube review, but there weren’t any in the stores but I’ll keep looking. I got one OPI Alice in Wonderland nail polishes instead but I’ll keep trying.

                                                                                                                                                                                                    • At 2010.02.26 10:59, Kaitlin said:

                                                                                                                                                                                                      you are the reason why I purchased Alice, I love it, it comes in handy because they have such amazing colors and travels soo well! thanks for reviewing it because I probably would of never bought a book of shades, now i want more!

                                                                                                                                                                                                      • At 2010.03.06 22:52, Jakeline said:

                                                                                                                                                                                                        I’m such a nerd! i just poorly duped this palette with some eyeshadows i have…should be doing some school work or something :)

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