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Urban Decay Primer Potion in Eden

January 5, 2010 by admin  
Filed under U-Z, Urban Decay

Only available at Sephora and Sephora.com

Since so many of you love Sin, the shimmering champagne version of our beloved Eyeshadow Primer Potion, we decided to launch Eden, a tawny-hued, MATTE addition to our Primer Potion family.
Urban Decay Eyeshadow Primer Potion - Eden 0.34 oz Eden

• Experiment with Eden alone as a crease-proof, “almost naked” matte shadow. The neutral, nude hue smoothes out skin tone and brightens up the eyes… a perfect  no-makeup look. Or, use Eden like our original Eyeshadow Primer Potion – just a swipe before your favorite shadow delivers vibrant, stay-put, all day color… and absolutely NO CREASING!

• Skip your brow bone highlighter and let Eden peek out from behind your other

• shadows. (You already do that with Sin, right?) The neutral shade is a great complement to just about any shade… and one less step in your eye makeup ritual.

• Eden comes in our iconic Eyeshadow Primer Potion genie bottle. To differentiate it from our other shades, the cap is tinted purple, and the bottle is finished in a matte, neutral shade with a suede-like feel.

• Eden Eyeshadow Primer Potion is available for $18, exclusively at Sephora and sephora.com

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  • Comments

    60 Comments

    • At 2010.01.05 23:46, ezzie said:

      OMG, i’ve so been wishing that urban decay would come out with something like this! i’m so excited!! thanks for letting me know about this! ^-^

      • At 2010.01.05 23:48, Anna said:

        Their “iconic” bottle is causing them a good deal of grief recently >.<

        I definitely want to try this though!

        • At 2010.01.09 21:49, CathRose said:

          i agree the bottle definitly is pretty but causes trouble

        • At 2010.01.05 23:52, Roxanne said:

          looks like a new nice version, I’d love to try it!…let me add this to my Bday wish list ;D

          • At 2010.01.05 23:53, Mousey said:

            Anna… what good deal of grief?

            • At 2010.01.05 23:57, Candida Arino said:

              oh man, i need a bottle stat! haha

              • At 2010.01.05 23:57, ilona said:

                when did this come out? i didn’t even realize that they had a new one!

                • At 2010.01.05 23:58, J said:

                  Hmm Im interested to see what it looks like on the skin.

                  And when will they get the idea that slanted wand or not, that ~iconic genie bottle is inconvenient!

                  • At 2010.01.05 23:59, dblchin said:

                    urban decay is coming to singapore soon enough!!! I can’t wait!!!

                    • At 2010.01.06 00:02, Danielle said:

                      I love UDPP and the sin color so I’mm excited to try this and see how it looks on the lids.

                      • At 2010.01.06 00:05, hera said:

                        this looks GREAT i’m kinda excited…
                        getting tired of the shimmer from sin!
                        only like it when it’s a lazy day and eyeliner’s the easiest thing to do…

                        • At 2010.01.06 00:14, Rosie said:

                          I don’t think I like the color matchup of the bottle. I needed a “reason” to hit Sephora up though! Thanks.

                          • At 2010.01.06 00:22, janice said:

                            sure, they realize we love the color sin but they cant realize we hate the bottle.

                            • At 2010.01.06 00:23, jillo said:

                              nice, now it will be more like painterly and neutralize the lids blue tones. I am very interested in this.

                              • At 2010.01.06 01:10, nikkienguyen said:

                                This will be perfect ! I’ve been looking for a matte base !!!

                                • At 2010.01.06 01:35, Nina said:

                                  I love that they put out this neutral color!

                                  • At 2010.01.06 02:04, lovnsmiley said:

                                    I like the idea, but I wish they get rid of that bottle. Its just a waste!

                                    • At 2010.01.06 03:21, Jessica-Marie said:

                                      im excited.

                                      • At 2010.01.06 06:55, Jessie said:

                                        Shucks… I have an unopened bottle of Sin, no excuse to get this. However, it looks very yellowish, wonder if it’ll be like Lemon Aid? But I agree with the above, getting a bit annoyed with the shimmer in Sin, but how I wish they would come out with a matte version of Sin!

                                        • At 2010.01.06 07:05, Scarlet said:

                                          Its matte - that’s wonderful. It has that same ‘genie’ bottle - that sucks.

                                          • At 2010.01.06 09:01, Audrey said:

                                            Sounds like a great product, but I never got the primer potion of any shade because of the bottle. Pity they insist on having the same type of packaging.

                                            • At 2010.01.06 12:53, Janine V. said:

                                              i really want to try it!!!

                                              • At 2010.01.06 13:32, Martha said:

                                                I can’t wait to get this. Looks super nice!

                                                • At 2010.01.06 16:00, quistal said:

                                                  If only they would change their bottle… I really hate having to use knives on it…

                                                  • At 2010.01.06 21:52, Paulina said:

                                                    Finally matte!

                                                    • At 2010.01.06 22:37, Ngoc P said:

                                                      um I don’t see any different, the bottle is pretty but it is really wasteful for the products and then you have to depot it, time consuming.

                                                      • At 2010.01.06 23:59, Melody Lai said:

                                                        YES ! matte !
                                                        i WANT IT !
                                                        NOW !
                                                        this is amazing !

                                                        • At 2010.01.08 00:21, kylie said:

                                                          oh wow~ cant wait to try it!!

                                                          • At 2010.01.08 21:01, kristin-kizzyme said:

                                                            wow, that looks soo nice ^^

                                                            • At 2010.01.09 09:51, Alteredlover said:

                                                              I’ve only tried a sample of UDPP, but I like it and will have to try Eden someday <3

                                                              • At 2010.01.09 09:55, Lisa Velazquez Khalid said:

                                                                this product seems to be REALLY GOOD! i want it so bad =(

                                                                • At 2010.01.09 10:20, sindy said:

                                                                  Interesting!! Will you get this?? I would love to see a swatch or read a review!!!

                                                                  • At 2010.01.09 10:45, Merci said:

                                                                    I love my UDPP, I really need to try this one, that can be my reason to visit sephora today.

                                                                    • At 2010.01.09 12:11, Alyssia said:

                                                                      I saw this on Sephora the other day and I was like, “OMG holy crap! I must have that!!”. xD I only have the original but I plan on getting the other two just to try.

                                                                      • At 2010.01.09 14:30, jaida said:

                                                                        OMG! i want this, i just got the sin UDPP and now i have to get this one….wish money grew on trees =P

                                                                        • At 2010.01.09 15:58, Haley said:

                                                                          I am so excited for this color. I love sin as well but I have to be careful with it because it is easy to put too much and then you will be covered in shimmer!

                                                                          • At 2010.01.09 17:53, dee said:

                                                                            oooh, i’m definitely going to try this.. i adore my UDPP, especially since my lids get fairly oily throughout the day.

                                                                            • At 2010.01.09 17:56, dee said:

                                                                              aww..i just checked the sephora website..sold out! i cant wait for the reviews!

                                                                              • At 2010.01.09 18:03, Sue said:

                                                                                Can you do a review of it when you get hold of it?

                                                                                • At 2010.01.09 18:46, Missy said:

                                                                                  wow thats cool i hope they do more colors!

                                                                                  • At 2010.01.09 21:29, anniee said:

                                                                                    i’m so getting that!

                                                                                    • At 2010.01.09 23:54, grace said:

                                                                                      ahh i want thisss! but i really cant’ stand the UDPP packaging…even the doefoot applicator is blahh for me. gotta love the easy squeezy tube ones of TFSI and victoria’s secret shadow primer!!! :D

                                                                                      • At 2010.01.10 00:04, Jazzy said:

                                                                                        wow that looks awesome :)!

                                                                                        • At 2010.01.10 01:34, Karla said:

                                                                                          I want that!

                                                                                          • At 2010.01.10 04:16, marivel said:

                                                                                            ooo cool! will have to try..when i finish my 2 bottles of UDPP lol

                                                                                            • At 2010.01.10 13:11, styletopia said:

                                                                                              I’m so excited

                                                                                              • At 2010.01.10 13:42, Hannah said:

                                                                                                I need that!
                                                                                                I’ve been just about to get MAC’s soft ochre paint pot but i’m not sure if it’ll crease (my lids are super oily)

                                                                                                My life is complete (only available in Sephora…)
                                                                                                no Sephora in the UK :(

                                                                                                • At 2010.01.10 14:49, Marjo said:

                                                                                                  OMG I’m super excited for this base. I’ll definitely get this one. <3

                                                                                                  • At 2010.01.10 15:57, Alacransilla said:

                                                                                                    I LUV THE NEW MAC LINE AND yup i will give a try to the primer I really need it My shadow and liner always SMUDGE :( hope this works ;) LUv all your videos and reviews hopefully i’m the lucky winner at the end of the month!!

                                                                                                    • At 2010.01.10 17:19, heart.PRINT said:

                                                                                                      Sigh…
                                                                                                      I wish Canada would get these things a)faster, and b) for less.
                                                                                                      Even though the exchange rate right now is pretty much equal, they jack up the price by at least 30% :(

                                                                                                      • At 2010.01.11 00:50, mizkimmayx3 said:

                                                                                                        how awesome! I WANT! they have the best primers eveR!

                                                                                                        • At 2010.01.11 05:53, missaquaholic said:

                                                                                                          this is awesome. add to cart. HAHAH

                                                                                                          • At 2010.01.11 21:53, Bonnie said:

                                                                                                            Wow, I wonder what else UD will come up with for more primer potion variations? :-) I would love to feel the “suede” like bottle. :-)

                                                                                                            • At 2010.01.12 02:22, herophelia said:

                                                                                                              is it horrible that i’m more interested in the suede bottle than i am the potion inside it?

                                                                                                              • At 2010.01.15 01:59, vangc07 said:

                                                                                                                No Creasing! Yay!

                                                                                                                • At 2010.01.21 18:08, Jem said:

                                                                                                                  What is the difference between this and Sin? They look similar. :)

                                                                                                                  • At 2010.02.26 00:44, skiergirl71095 said:

                                                                                                                    love the matte. i am obsessed with sin, so i might try this.

                                                                                                                    • At 2010.02.26 02:43, allsouldoubt said:

                                                                                                                      i was hesitant to try this! because i want sure if the formulation would be as great as the original. so i’ve waited for reviews. but still, idk if i’m going to get it b/c one primer potion lasts me a lonnnnng time and i just picked up the original.

                                                                                                                      • At 2010.02.27 18:23, Shannon said:

                                                                                                                        I tried this product yesterday at sephora and i loved it! If i had the money i would buy it in a heartbeat!

                                                                                                                        • At 2010.02.28 08:37, MissVoss said:

                                                                                                                          I wonder if this will come in the XL size on UD site?

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